Think Wood
A description here about the project and what it is for. A description here about the project and what it is for.
From 2020 to 2022, I served as the Editorial and Creative Director at Think Wood, a communications initiative backed by the softwood lumber industry. Tasked with elevating the profile of wood in commercial construction, I led a $3M integrated marketing campaign that positioned mass timber and lumber as low-carbon, climate-positive alternatives to concrete and steel. Operating in a highly technical, B2B space, my role centered on shaping a compelling sustainability narrative that would resonate with architects, engineers, and developers.
