The built environment is full of good ideas that are difficult to explain, slow to adopt, and hard to scale.

HI, I’M NICOLETTE.

I help building product manufacturers and contech companies turn strong products and deep expertise into greater demand and adoption.

Growth exposes what isn't working.

The symptoms often look like marketing problems: messaging that doesn't land, campaigns that don't convert, sales and marketing telling different stories.

But underneath are bigger questions about what you offer, who it's for, why it matters, and what makes your company different.

I work upstream, starting with business questions — not marketing deliverables.

When a marketing challenge points to something deeper, I follow it.

I work across functions to shape positioning and go-to-market strategy, then build the team, systems, and processes to make it happen.

Because brand and marketing work harder when the business foundation beneath them is solid.

Selected Work

•

Selected Work •

I've been in the messy middle before.

Over 15 years, I've raised funding, repositioned brands, managed multimillion-dollar budgets, directed creative, built demand, and led a 14-person global marketing function.

I've done this inside organizations and alongside them, building from the ground up and leading established teams.

  • Earning specifier trust to drive demand for wood construction.

  • Broadening the reach and relevance of building product research.

  • Turning real estate and finance expertise into market-ready services.

“In my 25+ years of leading teams, I truly regard Nicolette as a standout. She’s the smartest person in the room, fast and laser-focused, and yet she never makes anyone feel less than. She keeps teams engaged and feeling valued—and the results show it.”

Judy Brennan, PR Executive | Chicago, US

What I’m looking for next.

I'm looking to join an ambitious company in the built environment where I can lead brand and marketing through its next stage of growth. I'm also open to select consulting and fractional leadership roles.